My Robot Barra da Tijuca
Data and consent

Privacy Policy

My Robot Barra da Tijuca values ​​the protection of personal data shared by families, guardians and website visitors.

Last updated: June 2026

This Privacy Policy describes how My Robot Barra da Tijuca, through the company LUA - CURSOS E MATERIAIS EDUCACIONAIS LTDA (CNPJ: 60.392.546/0001-67), processes personal data when you browse www.myrobotbarra.com.br, review cookie preferences or contact the unit.

1. Who is the data controller

LUA - CURSOS E MATERIAIS EDUCACIONAIS LTDA
CNPJ: 60.392.546/0001-67
Avenida Ayrton Senna, 2600 - Block 03, Store 120
Barra da Tijuca - Rio de Janeiro - RJ - Brasil
CEP 22775-003
Email: barradatijuca@myrobot.com.br

2. What data do we process on the website

The website does not have a public registration or registration form of its own. The data processed in the website environment focuses on:

  • Browsing data, such as pages accessed, access time, traffic source and general interactions.
  • Aggregated interaction data, such as clicks, scrolling, heatmaps and session replay, when analytics cookies are authorized.
  • Cookie preferences recorded in your browser to remember your choice between essential, analytical and marketing cookies.
  • Technical events related to clicks on WhatsApp buttons and intermediate contact pages, considering the cookie preferences in force in the browser.
  • Data provided directly by you in contacts initiated outside the website, such as email or WhatsApp.
  • Responses to Microsoft Forms forms used for satisfaction surveys (NPS) and registrations for individual events promoted by the unit. In these forms, we only collect the information necessary for each specific purpose, such as name, email and, when applicable, data of the registered student.

Data on underage students

The registration and contractual data of students — the majority of whom are children and teens — are not collected or stored on this website. This data is processed exclusively in internal management systems (Sponte and Objetivo Sistemas), through a contract formalized in person with parents or legal guardians, in accordance with art. 14 of the General Data Protection Law (LGPD) and Law No. 15,211/2025 (ECA Digital).

We do not encourage the sending of students' personal data via digital channels such as WhatsApp or email. If a person responsible starts sending sensitive data through these channels, we advise them to stop sending, discard the information received and request that the process be completed in person.

3. Purposes of treatment

We process this data to:

  • Allow the technical functioning of the website and navigation.
  • Measure access and understand which pages generate the most interest, depending on the cookie preferences in effect in the browser.
  • Analyze browsing experience with heatmaps and session replay, using Microsoft Clarity only according to analytics consent.
  • Measure Google Ads and Meta Ads campaigns and contacts initiated from these campaigns, according to the cookie preferences in effect in the browser.
  • Collect satisfaction ratings (NPS) for continuous improvement of the services provided.
  • Manage registrations for individual events organized by the unit.
  • Respond to requests sent via email, WhatsApp or other unit channels.
  • Comply with legal obligations and protect the rights of the controller.

Marketing campaigns

The digital campaigns run by My Robot Barra da Tijuca are aimed exclusively at adults — parents, legal guardians and potential business partners. We do not use behavioral data from children or adolescents for advertising purposes, in compliance with art. 22 of Law No. 15,211/2025 (ECA Digital) and art. 14 of the LGPD.

4. Applicable legal bases

Treatment can occur based on:

  • Consent, especially for analytics and marketing cookies and for participation in satisfaction surveys and events.
  • Legitimate interest, in situations compatible with security, maintenance and improvement of the digital environment.
  • Compliance with legal or regulatory obligations, when necessary.
  • Execution of preliminary procedures related to the service requested by you.

5. Cookies and similar technologies

The website uses essential cookies for basic navigation features and to store your consent preferences. Analysis and marketing cookies are disabled by default and are only activated when you authorize them, with the possibility of review at any time.

  • Essentials: maintain the functioning of the website and record your choice of consent.
  • Analysis and measurement: help understand page usage, site performance, heatmaps and session replay.
  • Marketing and advertising: support the measurement of campaigns and contacts initiated by advertisements, aimed exclusively at an adult audience.

You can review or change your choice at any time via the link , available in the footer of the main pages.

6. Sharing with third parties

We may share personal data or navigation data, as necessary, with suppliers that enable the operation and dissemination of the website, such as:

  • Google, for measurement and campaign services, in accordance with your cookie preferences.
  • Meta (owner of the companies Facebook, WhatsApp, Instagram and others), for measuring campaigns, according to your cookie preferences.
  • Microsoft, for website hosting (Azure), form response collection (Microsoft Forms), and experience analysis with Microsoft Clarity, according to your cookie preferences and Microsoft's privacy terms.
  • Other technical providers, when necessary for maintenance, security and continuity of services.

7. International transfer

Some of these providers may process data outside of Brasil. In these situations, we seek to use services and practices compatible with the LGPD and with appropriate security standards.

8. Storage and retention

Data is kept for the time necessary to fulfill the stated purposes, respecting legal obligations, security requirements and operational needs. Cookie preferences remain in your browser until you change or remove them. Form responses are kept as long as they are necessary for the purpose that motivated the collection and deleted after that purpose has ended.

9. Your rights

Under the terms of the LGPD, you can request, when applicable:

  • Confirmation of the existence of treatment.
  • Access to personal data.
  • Correction of incomplete, inaccurate or outdated data.
  • Anonymization, blocking or deletion of unnecessary or excessive data.
  • Sharing information.
  • Revocation of consent.
  • Portability, when applicable.
  • Petition to the ANPD.

To exercise these rights, send your request to barradatijuca@myrobot.com.br. To facilitate analysis, please provide your name, a means of contact for return and an objective description of the order. Additional information may be requested for identity validation.

10. Applicable legal framework

This policy complies with the provisions of Law No. 13,709/2018 (LGPD) and, with regard to the protection of children and teens in the digital environment, is also aligned with Law No. 15,211/2025 (ECA Digital — Digital Statute of Children and Adolescents), regulated in March 2026.

As a company that offers educational services aimed at children and young people, we adopt the principle of full protection: the data of minor students is processed exclusively with the consent of their parents or legal guardians, with strictly pedagogical and operational purposes, without profiling for commercial or advertising purposes.

11. How to exercise your rights and review preferences

To request access, correction, deletion, sharing information or withdrawal of consent, please send an email to barradatijuca@myrobot.com.br.

To speed up service, include:

  • Full name of the applicant.
  • Contact form for return.
  • Objective description of the request.
  • Context of the relationship with the unit, if any.

Requests received are recorded and evaluated internally. We seek to respond within the applicable LGPD deadlines, returning via email to the owner or person responsible. When necessary, we may request additional information to validate identity and protect the data involved.

Cookie preferences can also be reviewed at any time via the button , available in the footer of the website.

12. Information security

We adopt the following measures to protect data processed under this policy:

  • Encrypted communication: the site operates entirely over HTTPS, ensuring that data travels encrypted between the user's browser and the server.
  • Individual authentication: Access to internal management systems (Sponte and Objetivo Sistemas) is via individual login and password, linked to each employee.
  • Access control by profile: Permissions in the systems are assigned according to each employee's role, limiting access to only the information necessary to carry out their activities.
  • Periodic backups: Data stored in management systems are subject to regular backups, with a view to recovery in the event of a failure or incident.

These measures are applied continuously and reviewed whenever there are relevant operational or technological changes.

13. Updates to this policy

This policy may be adjusted to reflect legal, operational or technological changes. When this happens, the version published on this page will be valid from the date of update.

LUA - CURSOS E MATERIAIS EDUCACIONAIS LTDA — barradatijuca@myrobot.com.br
www.myrobotbarra.com.br